With the release of Walter Issacson's "Steve Jobs" biography last fall, Steve's legendary passion and style of management came to life. Stories came unfolded and many people from within the industry shared their intimate Steve Jobs' stories. Tomorrow, we have a first hand "fly on the wall" story by Ken Segall.
Spread throughout Ken Segall's new book, Insanely Simple: The Obsession That Drives Apple's Success, he shares his personal experiences dealing and working with the late Steve Jobs. He details an exciting roller coaster whilst maintaining that is was the mantra of simplicity that stood prime for Apple's success. Playing a prominent roll as ad agency creative director, he delivered one of Apple's most memorable campaigns specifically "Think Different" and help create the "intelligent" moniker that is present in most of Apple's current offerings.